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What is Digital Marketing?
The term 'Digital Marketing' spans a number of digital marketing touch points, including email marketing, social media marketing (both paid and organic), SEO, SEM (Paid Search) and mobile push notifications. Essentially, any way you can think of to reach your potential customers online.
What is Digital Analytics?
Using analytics tools such as Google Analytics, Adobe Marketing Cloud or mobile app friendly solutions such as MixPanel, we're able to track what your customers are doing on your digital properties. With proper implementation and a measurement strategy tailored to your company, we can track their interactions from marketing touch points like email, social media and search engines all the way to conversion on your website or app.
What is 'Audience Management'?
Your company's audience is comprised from current and potential followers of your brand. It can include followers on social or growing your email/newsletter lists as well as the frequent visitors to your site. We can help you grow and cultivate your audience using data to increase likes/followers and create brand engagement
What tools do you use?
With extensive digital analytics and marketing experience, we have experience with just about any analytics tool on the market. Our specialties are listed, but not limited to the following:
- Websites and Apps: Google Analytics 360, Adobe Marketing Cloud, MixPanel, WebTrends, Adjust, Kochava, Branch.io, Kahuna
- Social Media: All Native tools such as Facebook Insights and Twitter native analytics, Spredfast, Sprinklr, HootSuite, bit.ly
- Email Marketing: Axiom, Constant Contact
- Push Notifications: MixPanel, Kochava, Kahuna, Branch.io
- Display Marketing: Doubleclick for Advertisers (DFA), Doubleclick for Publishers (DFP)
We're not currently using any analytics tools. Can you help us find the best one?
Of course! Contact us & we can discuss your needs to find the tool(s) that are the best fit.
What social media platforms do you work with?
We support the following social media platforms:
I'm a small business with a limited budget. Can you help me?
Sure can. Our job is to make online experiences better for all kinds of companies and their current and potential customers. Whether you're selling cars, real estate, or locally made artisan products or promoting your business online- we can help.
I think my website needs a refresh. What should I do?
Your website is the digital face of your business that's open 24/7. We can help make suggestions based on industry best practices as well as using your current data to help focus your efforts in a way that leads to more conversions.